George R. Goldhoff

President

George Goldhoff is President of Hard Rock Hotel & Casino Atlantic City. He reports directly to Jim Allen, Chairman and CEO of Hard Rock International and CEO of Seminole Gaming.

Goldhoff was appointed President early in 2023. As President, George’s responsibilities include financial performance, profitable market share growth, team member engagement and development, guest experience, and supporting the greater Atlantic City community.

Goldhoff was previously president of Hard Rock Casino Cincinnati, where he worked to rebrand the casino as a Hard Rock. The casino's 2022 revenue results showed the largest increase in any casino in Ohio. Goldhoff also engaged with local community organizations during his three years there and orchestrated more than $1.4 million in charitable donations.

Before his role in Cincinnati, Goldhoff demonstrated his leadership abilities by overseeing four properties as President and CEO of PURE Canadian Gaming in Western Canada. He also played a crucial role in the opening of Bellagio Las Vegas and served as the General Manager of Gold Strike Casino Resort in Tunica, MS.

“I have a deep appreciation for what the executives and team members have accomplished at Hard Rock Atlantic City, and I look forward to contributing to further Hard Rock Atlantic City’s iconic brand in the marketplace and supporting our core values in the greater Atlantic City community,” stated Goldhoff.

Outside of his professional endeavors, Goldhoff has diverse interests. He finds joy in exercise, gardening, reading, and hiking, which enrich his personal life and contribute to his well-rounded perspective in the business world.